MONDAY - September 7, 2020 Principles of Marketing Students: One of your course requirements in the Principles of Marketing course is to establish and maintain a blog during the 16-week semester. I believe blogging has two benefits for you. First, blogging can be an enjoyable way to sharpen your writing skills. Second, blogging about various marketing principles can help you crystallize your thoughts and deepen your critical thinking. Here's the way the blogging project will work: 1. For each blog posting, I will assign a topic for you to blog about. 2. You will be given a specific time frame to write and post your reponse to the topic. 3. I will visit your blog site and assess your reponse after which I will assign points and a grade. (The blogging rubric will be posted on Canvas.) As it looks right now, you will have 5-6 blog assignments between now and the end of the semester. But first, you will need to set up your blog site. I'm asking all of you to p...
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