Principles of Marketing @FAMU

 Principles of Marketing Students: By now, you should know that marketing is all about creating value .  If you look at the AMA definition of marketing, you'll see the word VALUE...a word that I believe is the most important word in the definition! Some companies spend millions of dollars trying to create "offerings that have value", only to find that their target markets DON'T SEE VALUE in the products at all.  See, that's the thing about value...value is in the eyes of the customer.  If the customer doesn't see any benefits in the product, then that product is a marketplace failure. For Blog Assignment #2, I'd like for you to write about a product that you have used, that you think has really great value.  And, since we are living in such a visual world these days, please post a picture with your blog posting.  It can be a picture of the product, a store that sells the product, an advertisement for the product, etc.   So here's the assignment: 1...

MONDAY - September 7, 2020  Principles of Marketing Students: One of your course requirements in the Principles of Marketing course is to establish and maintain a blog during the 16-week semester.   I believe blogging has two benefits for you.  First, blogging can be an enjoyable way to sharpen your writing skills. Second, blogging about various marketing principles can help you crystallize your thoughts and deepen your critical thinking. Here's the way the blogging project will work: 1. For each blog posting, I will assign a topic for you to blog about. 2. You will be given a specific time frame to write and post your reponse to the topic. 3. I will visit your blog site and assess your reponse after which I will assign points and a grade. (The blogging rubric will be posted on Canvas.) As it looks right now, you will have 5-6 blog assignments between now and the end of the semester.  But first, you will need to set up your blog site. I'm asking all of you to p...