In Marketing, Value is Visual

 Principles of Marketing Students:

By now, you should know that marketing is all about creating value.  If you look at the AMA definition of marketing, you'll see the word VALUE...a word that I believe is the most important word in the definition!

Some companies spend millions of dollars trying to create "offerings that have value", only to find that their target markets DON'T SEE VALUE in the products at all.  See, that's the thing about value...value is in the eyes of the customer.  If the customer doesn't see any benefits in the product, then that product is a marketplace failure.

For Blog Assignment #2, I'd like for you to write about a product that you have used, that you think has really great value.  And, since we are living in such a visual world these days, please post a picture with your blog posting.  It can be a picture of the product, a store that sells the product, an advertisement for the product, etc.  

So here's the assignment:

1. Think of a product that you believe has great value.

2. Write two paragraphs about the product.  In the first paragraph, tell us how you learned about the product and what convinced you to try the product. In the second paragraph, tell us all of the things that make the product so incredibly good.

3. Don't forget to post a picture at the conclusion of your posting.

4. Submit the blog URL via Canvas and don't forget: This Blog Journaling Assignment #2 is DUE by 9:30am on 9-23-20.  

5. Make sure your blog site allows reader comments.  I'll be visiting your blog posting soon, and I will leave comments!

HAPPY BLOGGING!


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